Fast forward to 2024, following feedback from customers, Alex has designed a next generation all-in-one HEYYU based on a high brightness daylight readable panel. Further, HEYYU [SUNSHINE] as it will be named, is to be powered by intuitive cloud based CMS software designed by Alex.

MAGIC SAUCE: Navicon driven immersive Artwalks

MAGIC SAUCE: Sync accurate BiT BOPPER audio reactive algorithms

A NIGHT IN THE LIGHT OF SONOVISTA

SPECIFICATION

Originally prototyped on the Commodore Amiga as part of AmigaMagic(tm) and further developed on the Acorn Archimedes with the backing of Acorn themselves, Jenesis was never completed after NeXT ceased to be and were subsequently purchased by Apple, Inc. NeXT were very enthusiastic about Jenesis and it was sad to see them go. To date (2023), no 'pro-sumer' 3D modelling and animation application has been developed with such an intuitive and natural interface as Jenesis could offer.

UPDATE: October 2021 - Jenesis concepts will hopefully be used in the PiCosm powered 3D Virtual Earth.

MAGIC SAUCE: Intuitive almost tactile UX could make creating 3D models as natural as using real workshop tools

PRAISE

"... a superb package, well thought out and fun to use" Computer Shopper magazine, December 1988

"The one thing that Stop Press, Tecnation's new desktop publishing package, can show the software industry is that even when a market looks over-crowded you can still find a niche by taking a new and imaginative approach." 8000 Plus magazine, February 1988

"All things considered this is an excellent package. The program is fast and powerful, easy to use and flexible." Computing with the Amstrad PCW magazine, February 1988

"At a fraction of the cost of big DTP packages, Ross Blackman considers is fantastic value for money." Personal Computer World magazine, March 1988

"I have used all the DTP packages for the PCW ... but have always been left feeling that they were not so good as I might have wished, nor so comprehensive. Stop Press fulfils all my wishes and more. Your Amstrad PCW magazine, April 1988

"I can strongly recommend Stop Press" Personal Computer World magazine

"the best graphics available in a DTP package" 8000 Plus magazine

"I have been totally satisfied with its versatility and performance" G. Saunders, Stafford (user)

"May I add a genuine unsolicited commendation on Stop Press, an excellent package with a splendid selection of utilities" B. Orr, Leigh-on-Sea (user)

SPECIFICATION

PRAISE

"The display is very pretty to look at, making good use of the Amiga's graphics capabilities"
- Your Amiga, June 1988

"The screen displays of the Datel software are beautifully designed"
- Amiga Computing, February 1989

SPECIFICATION

COMMENT

SPECIFICATION

Blending never seen before functionality with an intuitive interface and ground breaking real-time technology, Pagemaker achieved with an 8bit microcomputer something that many thought impossible.

PRAISE

"A straw pole of computer journalists saw the AMX Pagemaker voted the undisputed hit of the November Electron & BBC Micro User Show"
The Micro User Magazine, January 1986

"Pagemaker is phenomenal ... this product is worth every penny"
Educational Computing Magazine, January 1986

"As a journlist, I was very impressed with Pagemaker, and as an AMX Mouse user I was absolutely enthralled."
Pete Lee - Journalist.

"... I like this package. In fact this is one of the most professional packages I have seen for the BBC Micro" "All I can say is go out and buy it..." "This is an excellent package and well worth the money."
A&B Computing Magazine, April 1986

"So, the big decision: Fleet Street Editor or Pagemaker? My choice would be Pagemaker ..."
Acorn User Magazine, June 1986

"... an exciting package like Pagemaker, can be used with great results by mentally and physically handicapped adults"
Learning to Cope Magazine, 1986/87

"Pagemaker is brilliant."
R.K.N., Warrnambool, Australia

"Hi! I suppose you've had many such messages, but I would just like to say that Pagemaker is a masterpiece! I use it for business purposes in the office and to produce weekly newsletters for my son's football team and for the school at which my wife teaches. I never fail to sing PM's praises to any one who cares to listen. I look forward to additions to the PM range with great interest and impatience. Cheers, Clive"
(The Griffin Family), Wed Oct 22, 1986 via MICRONET e-mail.

SPECIFICATION

SEE ALSO
EXTRA! EXTRA!
Amstrad PCW Stop Press
Commodore 64 Stop Press
Amstrad CPC Pagemaker

Pi 25 39

An energetic creative visionary, entrepreneur and product guy, Alex enjoys making life easier and more compelling for people through the application of thoughtful design and due process.

During his youth and onwards, fascinated with nature and how things work, Alex would digest National Geographic, Electronic Engineering Times, EDN, Scientific American and other journals and encylopedias. He gains inspiration from technical journals on how the latest technologies can make new product categories possible, from flexible displays and artificial muscles to next generation power systems and tamed AI.

Alex also enjoys being involved in the creation of marketing materials, originally influenced by the work of David Ogilvy and Apple, Inc - blending a clear value proposition with creative branding and crafty copy writing.

Product + UX + Graphic Design

Copy Writing + Slogans

Talent Spotting Engineers

Business Negotiation

Consumer/SME Business Analysis

Database Scripting (Including prototyping functioning apps in Filemaker)

Social Analysis

Making things including model aircraft, furniture and go carts

As captain of paintball team in Sacramento Valley, California, lead team to two capture the flag victories in 95 degree central valley heat!

Treasurer + Chairman of Newbury Computer Club

School house captain (Alex's house won in sports that year)

Cox of a rowing four

Amazon.com - Superb use of hypertext concepts since the day their book store went live all the way through to today. Kindle + Whispersync are a mix of hassle free technology and a predictable consumer friendly business model.

Apple - Highly effective marketing and copy writing. Attention to detail, such as the sound and visual effects that accompany deleting a file or other action in MacOS and Apple's more recent mobile OSes.

Dyson - Robust design and engineering. Not listed on the stock market, so able to focus on products and staff wellbeing - IE, stakeholders, not shareholders.

Greenpeace - Highly effective and apolitical, therefore the only such charity Alex donates to.

John Lewis - Consumer and staff friendly business thanks to good training and profit sharing, and like Dyson, do not have to cater to shareholders.

Quora - Fascinating, thought provoking & educational.

Tesla/Space-X/Solar City - Prime example of how engineering lead management leads to ground breaking technology that works reliably after robust iterative development, including exploding rockets (RUD).

May reference some products listed above.

• March - Whilst in bed using a tablet device and bluetooth keyboard, Alex got fedup of trying to position them comfortably. He fired up the Shapr3D CAD app on his Lenovo Tablet X1 Gen 3 and designed a modular stand that could be adjusted to suit the users position and devices. Naming it chassY after the frame like structure of a car, he 3D printed it to try out. chassY worked so well, Alex decided to iterate (improve and optimise) the design and take it to market. His colleagues and random cafe contacts all provided critical feedback. Subsequently, chassY was improved over 10 times before being made available for sale at MakeChassy.com

• In a period of one man week, Alex and his crew conceive of and produce visuals for an off grid single EV charging hub, the BzzzStop.

• July 4 - Alex's releases to friends and family initial concept renderings for POLO MARCO, his design for a space ship to tour the solar system in around 2040. The lack of confidentiality associated with this venture means it can be used by Alex's employer to showcase their creative design skills and pragmatic (‘no Sci Fi’) approach to engineering problems.
• Finally, a dream come true, Alex was able to attend CES in Las Vegas and meetup with key OEMs.

• Designed, took photographs for and developed the world's first walk through ('PhotoWalker') UX for a retail store.

• Produced GONUMBER.COM, a unique directory that made it easy for people to access and share information on businesses. The value proposition exceeded that of indirect competitors, such as Yell, who subsequently suffered massive losses, despite receiving billions in funding from 3i. Alex worked with Alan Whiting to design a clever logo that was featured in advertising (above). Ten years on, GONUMBER was rebranded PiCosm to better reflect its long term ambitions. PiCosm is Alex's slow burn venture to simplify all manner of every day tasks whilst handing user data management and ownership over to you!

• Despite the odds and obstacles, saved the life of and organised the rehabilitation of a close relative, including managing diet and putting together a reliable home control / iOT (Internet Of Things) system to enable a safe, dignified and independent lifestyle. This included customising Android tablets and mobile phones.

• Alex conceived of and produced early designs for the world's first circular mobile communications device (side elevation shown above), drawing considerable demand from friends and colleagues who saw the realistic renderings created by Alex's colleague Alan Whiting. Over 16 years later, the circular display technology is maturing (thanks to smart watches), and after several iterations of the mechanical design, Alex hopes to develop the device (codenamed 'TUiT') in the 2021 timeframe in conjunction with a manufacturing partner. Motorola have expressed written interest in TUiT. Space this watch!



• Contracted by Sun Microsystems to produce artist's impressions of how Java may be used out in a real world future.

• Produced FONE427, a system for delivering voicemail messages to users of the ICQ instant messaging service. Designed the web UX (above). Project abandoned after potential partner closed down.

• Artwalker wins Sony and Yahoo site of the year awards.

• Logitech gave Alex one of the world's first digital cameras to use for an experimental project to create a 'photowalk' through Palo Alto, California via a series of hyperlinked street scenes. (Way before Google's Street View.) This inspired the creation of The Artwalker Project - Art To Explore(tm), where fine art fans navigate through scenic locations via a series of interconnected paintings or drawings that they can admire and purchase. Back then, Artwalker was hand built, with no CMS (Content Management System), so today, Alex is managing the development of a custom smart CMS to speed up the generation of 'artwalks' and will relaunch Artwalker in due course or sell it to an online gallery.

• Alex and his colleague Brian Christman (who went on to design the UX for TiVO) used Alex's design concepts to win the contract to create the logo and visual identity for Macworld Online. Alex designed the above ONLINE logo that you may have seen on t-shirts and baseball caps.

• Conceived PiN, The People's Interactive Network. Supported by Apple. More details to follow. A fascinating project that was killed off by the introduction of a minor global venture known as the world-wide web.



• Alex was contracted by Books That Work to design the UX for a ground breaking series of CD-ROM based multimedia DIY guides.

• Initially for a 5 week break, Alex flew to the USA to see some family friends and explore Silicon Valley. Loved it all so much, remained there for just under 10 years. Note, this was not a business trip, but a vision quest. Leaving the fish bowl.
• Introduced to the world, the UDiS Media proposal. (More on this to follow.)

• Classic BiT BOPPER featured live on BBC's Tomorrow's World, drawing an audience of 17 million viewers. (Verified.)

• Bought and refurbished his house in Newbuy, England. Chose the kitchen paint and tile colours using Deluxe Pant software on the Commodore Amiga. Designed the layout for and specified all the components for the bathroom and kitchen, working alongside the builders to transform what was a lacklustre home into something more appealing.

• Originally conceived for the Commodore Amiga, designed and began development of intuitive Jenesis real time 4D 'Imagination Processor' on the Acorn Archimedes. Acorn kindly supplied Alex with the hardware following the success of AMX Pagemaker on the Acorn BBC Micro. Jenesis was designed to make the creation of 3D objects and worlds using the same usability concepts as tangible workshop tools, such as a lathe and milling machine. Alas, the project proved too difficult to engineer and was abandoned. The real time graphics routines were used instead in Alex's only white elephant, the Classic BiT BOPPER. Jenesis was re-started and supported by NeXT, but that platform was abandoned so Jenesis died again. Much sadness. Alex may re-awaken Jenesis now that virtual and augmented reality is a thing, although there exists much competition today from Microsoft Hololens, Google Daydream and Autodesk 360.
• Surprised that the Amiga was not being given an opportunity to show its full potential, Alex approached Commodore with an offer to develop software for dealers to demonstrate the machine’s remarkable audio visual and multitasking capabilities. Commodore accepted and Alex expanded his software development team to produce AmigaMagic, a remarkable mashup of ahead of their time UX concepts and true multi-tasking technology.
• Designed and project managed development of PCW Stop Press, the world’s first ‘designer’ desktop publishing application featuring a unique single control panel UX that allowed specific features to be activated with an icon grid reference, such as H5 for the line tool. Won multiple awards and lead to the collapse of all competitors. Alex considers PCW Stop Press as the best product he has ever designed.

• Using a mix of BBC Basic and 6502 Arm machine code on his Acorn BBC Micro, Alex wrote prototype software for audio reactive visualiser. (Footage is on 8mm video cassette in a wooden box.)

• Developed D.O.R.I.S. Morse Code Word Processor for polio victim. Organised donations of equipment from various suppliers. Praised by both the recipient and the charity that organised the venture. Featured in the press during the public unveiling of the system by Countess Mountbatten of Burma.

• Invented, designed and produced Europe's if not the world's first Desktop Publishing application, AMX Pagemaker. Engineered by Alex's good friend, Neil Lee, AMX Pagemaker went on to win multiple awards and ignited the consumer and SME electronic publishing revolution. Alex sketched out the designs for AMX Pagemaker within a few hours on a notepad. It took a year to develop. The screen print above is of the font designer - the only component of the app that Alex also had a hand in coding - a horrible experience and what made him abandon software development and focus on UX design!
• Alex's first commercial product Artsystematic was published - A basic CAD application for the BBC Microcomputer featuring a unique 'perspective aid' to help with drawing 3D shapes. Used by British Airways to create some presentation content.
• Reluctantly quit Quantel/Micro Consultants, Newbury, England, where over 5 years Alex progressed from trainee technician through to an electronics test engineer. Whilst testing PCBs for it, he became fascinated by the world famous Quantel Paintbox, triggering an interest in computer graphics and UX design.
• At 3am during a major thunderstorm, Alex's parent's home was hit by lightning that destroyed all of his gadgets, including the Sinclair Spectrum. With the insurance payout, Alex purchased a BBC Microcomputer, allowing much more sophisticated software to be developed.
• Whilst on holiday in France, Alex wrote a submarine hunter video game on IBM PC to help teach a friend to code. Friend went on to achieve major success in IT.

• Alex wins International competition to design a computer of the future. The prize of a Sinclair ZX Spectrum was awarded by Sir Clive Sinclair himself, who went on to hire Alex to put together some conceptual industrial and functional design ideas for what became the One Per Desk.

Lego dock Alex designed and built for his ZX-81

• As a college project, Alex wrote a tank battle game on the Sinclair ZX-81 (above in his Lego organiser) and received 100% for the work.

• Won school photographic competition two years in a row.
• During his childhood, Alex spent most of the time outdoors building things, such as go karts (with winter ski attachment!), model planes and even a three story tree house in the depths of the great Penwood where many adventure was had with brother and friends.

2020

• Worthing Herald (October 22)

• EE Web (September 11)

• Tandoori Magazine, July

• Masala Magazine, September
• Gadgetoid

• Mondo Magazine, we were credited with inventing the digital (video) lighting revolution with BiT BOPPER™.

• Hotelier (October)
• FMCG (Aug/Sept)
• HRM Hotel & Restaurant Manager (Aug/Sept)

• Felix, Imperial College Newsletter (October)
• EuropeMedia.net (March 25)
• "The Lab", LBC Radio, London (January)
• InfoSync.no (January 16)
• TheRegister.co.uk (January 6)

• Interactive Week (January 11)

• Show Technology Magazine (Spring Issue)

• Audio Visual Magazine (November)
• AV User (November)
• Lighting + Sound International (October)
• Disco & Club Trade International (October)
• New Computer Express (August 12)
• A&B Computing (August)
• The Micro User (June)
• 8000 Plus Magazine (June)
• Disco & Club Trade International (May)
• BBC Acorn User Magazine (May)
• Amstrad PCW Magazine (April)
• ACE Magazine (April)
• Popular Computing Weekly (April 6)
• Amiga Computing (February)
• 8000 Plus Magazine (February)
• Your Amstrad PCW Magazine (February)
• Amstrad PCW Magazine (January)
• Computer & Video Games Magazine

• The Daily Telegraph
• Computer Shopper (December)
• Amstrad Action (November)
• 8000 Plus Magazine (July)
• Your Amiga (June/July)
• Your Amstrad PCW (April)
• Personal Computer World (March)
• Computing with the Amstrad PCW (February)
• 8000 Plus Magazine (February)
• A&B Computing (January)

• 8000 Plus Magazine (December)
• The Wordsmith (September/October)
• Putting your Amstrad to Work (September)
• Personal Computer World (August)
• Amstrad 8000 Plus (July)
• A&B Computing (June)
• Acorn User (June)
• Commodore Computing International (July)
• The Micro User (March)
• Computing With The Amstrad (February)
• Amstrad Action (February)
• Educational Computing (February)

• Designing (Autumn Issue)
• Amstrad Action (Christmas Issue)
• Desktop Publishing Today (December)
• Personal Computer World (August)
• Computer Review (August)
• Amstrad Action (July)
• Popular Computing Weekly (June)
• Practical Computing (May)
• A&B Computing (April)
• Your Computer (April)
• What Micro? (March)
• Oxford Mail (January 28)
• The Micro User (January)
• Learning to Cope Magazine

• Personal Computer News (August 12)
• Micro User Magazine (May)
• Newbury Weekly News (May)